Underwriting KOOP Programs

The local business supporters of KOOP recognize that supporting independent public radio in Austin is the best way to get the word out about their products and services. KOOP's Account Representative can help you today to customize an underwriting package to meet your long- or short-term businesses needs. By underwriting KOOP you'll be able to reach a smart, progressive crowd that already has a stake in their community. You may support an individual program (check out our eclectic mix on our Schedule Page) or establish a random rotation schedule for maximum exposure. Email underwriting@koop.org to talk about supporting KOOP!

Need more reasons to support KOOP Community Radio? Check these out:

1. For a fraction of the cost of commercial airtime, you can reach your target market.

By underwriting KOOP programming, you will reach an important and diverse audience--listeners who are well-informed, involved members of the Austin community. When you choose which programs you want to underwrite, you can direct your messages to the type of audience you want to reach.

2. Sponsoring community radio is a great way to enhance your company's image.

Results of an opinion poll cited in Public Telecommunications Review found that 81% of the people polled said they admired a company more because it underwrote public broadcasting, and 38% said such underwriting influenced their choice of a product or service. High visibility comes from underwriting a program in the uncluttered environment of community radio.

3. By underwriting KOOP, your company will be providing a cost-effective service to the Austin community.

You will be investing in the quality of life in Austin by making available a plethora of programming not currently available--from local music and locally produced environmental news to alternative, high-quality national programming. Your company will help provide a forum for airing views on important issues, and expanding educational and cultural opportunities of youth and adults alike. Our listeners, which will include your clients, customers, and employees, will thank you.

4. Underwriting at KOOP is completely tax-deductible!

That's right! Since KOOP is a 501(c)3 organization, any contribution or sponsorship of KOOP is a charitable act, and a tax write-off. Also, if used for marketing purposes, then it can likely be charged as a business expense (check with your accountant).